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This issue contains my deep dive into YEET’s growth machine from last week. (Interview with their founder is coming soon).

Got a question or feedback? Hit reply and I’ll do my best to help.

• Dive into YEET ($100M in 4 weeks, now at $425M);

• Deposit volume movers & token shakers;

• Latest news & updates.

Catch up fast with the latest updates. (502 subscribers - please share!)

Inside YEET's Growth Machine

(This is part of our Startup Spotlight series)

TL;DR 🚀

• Lightning start: YEET hit $100M within 4 weeks and crossed $425M wagered by Aug 19.

• Team = distribution: Founders Mando, Keyboard Monkey (KBM), and Ben Lamb combine massive crypto-native reach with a strong reputation - distribution moat in a crowded product space.

• Products: Branded YEET Originals, aggressive VIP/points, and weekly $15k “Chairman’s Cup” race instead of heavy sign-up bonuses. Sportsbook is “coming soon.”

• Airdrop meta: KBM says 40%+ of the token goes to the community - driving volume farming today; retention after the drop is a challenging part.

• Player persona: targeting degens: leverage traders, meme coiners, airdrop farmers, and everything in between.

• YEET review | YEET House Games

Who’s behind YEET

• Mando - ex-trader, media operator (podcast/newsletter), large CT audience. Co-founder.

• Keyboard Monkey (KBM) - long-time trader/KOL with deep reach. Co-founder.

• Ben Lamb - WSOP champ; product lead for YEET house games. Co-founder.

Why it matters: Where product differentiation is thin, distribution + trust win acquisition. This trio has both and is visibly present on X.

Notes: No prior iGaming operating track record. Raised ~$7.75M (Dragonfly + angels).

Product: What’s Live vs What’s Next

• YEET Originals (branded house games). Mix of skinned classics (Plinko/Limbo) and degen-flavoured customs (e.g., Risky Click). Lamb has shared design notes on “Lamb Chop.” He’s teased 20+ more Originals.

• Rewards: Points/VIP-first model; Chairman’s Cup pays $15k weekly to top 25.

• Third-party library: 4,000+ titles.

• Sportsbook: coming soon & referenced as a custom build.

• Speculation: Trading app with Mando/KMB's background?

Marketing & Distribution: What’s Driving the Curve

• KOL flywheel: Founders’ audiences + partner streamers fuel acquisition. Co-created content keeps YEET constantly in-feed. Expect to see streamers scale up.

• Community incentives (KAITO, events): Users create content because they’re rewarded (or will be); lots of weekly events keep the community engaged.

• Airdrop farming: With KBM signaling 40%+ to the community, volume is naturally getting “farmed” across games.

• Affiliate engine: Four-level, tiered rev-share that taps creators already in their distribution channels.

• VIP ladder: Visible progression (tiers + weekly race) encourages volume.

• Degen branding: Strong Originals identity, mascots, short-form clips, and founder-led updates all on brand.

1. Volume Movers (WoW) 📈

Get full details on our site.

2. Token Movers (WoW) 📈

Get full details on our site.

3. BetHog's $HOG points are now live

Users can track their points in real-time.

4. Sportsbet .io launch Pick'ems

Aiming to keep things simple: choose one of two outcomes. No point spreads, no complex calculations, just straight picks at even odds.

5. Whale token dashboard goes live.

Token swapping and printing are coming soon.

6. Stake Engine is now available to game developers

The aim is to simplify the creation and optimisation of games.

7. Rainbet increases all race payouts

Currently giving out $460K in races and raffles per month.

8. Duelbits x PFL Partnership

Duelbits is the Professional Fighters League's official Partner.

9. YEET x Gumball 3000 Partnership

YEET joins Gumball 3000 as the Official Online Gaming Partner for the rally from Istanbul to Ibiza this September.

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