I'm at G2E this week - my global tour ramps up as I meet with Sweepstakes brands here in Vegas.

So, in a slight tangent from the usual crypto-focused content, I’ve been digging into brand awareness across key Sweepstakes platforms.

Back on the iGamingCrypto.io front, we’ve added 20+ new house games to the site - now featuring over 300 in total. I’m also working through a growing list of crypto casinos to add, including their Originals.

It’s been a busy few weeks (when is it not!) across the space, so I’ve rounded up important news below.

If you’re in Vegas, give me a shout. I'm a first timer!

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Sweepstakes SEO Snapshot (Oct ’25)

I’m in Vegas for G2E this week, meeting sweepstakes brands.

Why? Our Tequity Originals drive serious volume for sweeps partners - fully brandable, and players love them. DM me if you’re in town, love to chat about how we can increase volume.

📊 Organic traffic, brand lift, and non-brand reach for Sweepsy’s 10 top-rated platforms (Ahrefs; organic only).

Primary aim: benchmark brand awareness via branded organic searches (brand-name queries), with non-brand shown for discovery context.

Looked at: DR (domain authority) • Referring domains • Organic traffic & value • Branded vs non-brand clicks • Year started.

Highlights

✅ Most organic traffic: Chumba (~2.5M) • LuckyLand (~814K) • Pulsz (~771K). (The three that have been around the longest!)

✅ Highest traffic value: Chumba (~$3.1M) • Crown Coins (~$2.1M) • Pulsz (~$1.6M)

✅ Discovery (non-brand) leaders: Chumba (~12K) • McLuck (~9.3K) • Crown Coins (~9.2K) • sixty6 (~7.7K)

✅ Fast brand-awareness ramps (since launch): Crown Coins (2023, 535K branded) • McLuck (2023, 323K) • Jackpota (2024, 98.7K)

✅ Non-brand share is tiny (<1%) - affiliates dominate generics.

Directional estimates; organic only (Ahrefs, Oct ’25). (I know many big players are not included; I wanted to include a cross-section of big/small, young/old, and pulling from top-rated made sense for this.)

1. iGamingCrypto.io Adds 25 House Games 🆕

• See the latest house games added: https://igamingcrypto.io/house-games/new/

• Explore over 300 house games: https://igamingcrypto.io/house-games/

2. Yolo Group Pivots to Regulated Markets, Merges Brands, and granted two B2B licences in the UAE.

Read more: https://yoloinvestments.substack.com/p/an-exciting-new-frontier

3. $GOATED Token Launches & how Goated is building a new kind of house.

https://x.com/g3_goated/status/1971112760525083009

4. Tequity release 15th House Original in Roulette

Disclaimer: I work at Tequity. Find out more and enjoy a video of me :)

5. BetHog Unveils AI Dealer Blackjack

https://igamingcrypto.io/house-games/casinos/bethog/

6. BC GAME Launches Tap Trading: A New Price-Touch Multiplier Game for Crypto

7. Metawin Launches $NAVI & Navigator – 0% House Edge, 1% Buybacks

Got to hand it to Skel and the team; they always try new things! (This is built on Tequity RGS and backend)

8. Shuffle Launches in the US with New Sweepstakes Offering

A few weeks ago - Congrats on the launch; I'll be following their efforts closely. Also, this is an interesting tweet from Noah on the search for a “Hyperliquid of gambling” https://x.com/noahdummett/status/1975348063788257441

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